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2006 the business of the sport was rudderless. Over these intervening years we have witnessed many of Canadas best known compani

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Be it Chicago, Los Angeles, Pittsburgh or Boston, whoever perseveres in this years Stanley Cup Final, the next day their fans will flock downtown for the victory parade. It doesnt quite work that way when you win soccer bronze at London 2012. Now some 10 months on from last summers Olympics, Canada finally gets to celebrate on home soil the astonishing journey of the Womens National Team Sunday afternoon at BMO Field. Adding an extra layer of spiced cake to the occasion, those damned Gold medal-winning, Centennial-celebrating, formidable U.S. team play the role of invited guests. When tickets went on sale in late March the public responded so well that all 20,000-plus tickets sold out in about the same amount as time as it takes Abby Wambach to count to six very loudly. Thats all for the history books now. What cant be forgotten though is that a seismic shift of the soccer platelets occurred when Christiana Pederson blew the final whistle at Old Trafford. If the immediate dramatic upward shift of interest in soccer across the country were a share price the Mounties would have immediately been called in to investigate a case of insider trading. Although soccer stabilized to its newly-revised lofty equilibrium over the winter another shift along the demand curve has occurred this week. Whilst the mens team were lamenting Tuesday nights defeat to Cost Rica in Edmonton, the buzz and excitement around Toronto as the Womens National Team prepared for what is set to be one of the biggest occasions in the 100-plus year history of the CSA has not gone unnoticed. Ever since Christine Sinclair led her nation out as flag bearer during the closing ceremonies at London, the national governing body has slowly but very assuredly inked new partner agreements behind the scenes. With each new partner deal the CSAs over-reliance on fees from soccer clubs and associations across the nation diminishes dramatically. As a result any thought of any more dramatic increase to those fees become a thing of the past, a relic. Its no coincidence, then - in a week where the spotlight is shining so brightly on the WNT - that the CSA announced the latest corporate partner to jump on board: a manufacturer of sun protection products. Following practice on Thursday evening Christine Sinclair proclaimed to the media that since London 2012, “Life has changed for a lot of us.” Although Sinclair was speaking specifically about her fellow WNT players she may also have been speaking about the burgeoning corporate squad which now surrounds and embraces Canadian soccer. Two of the more prominent ones - Bank of Montreal and Umbro - have been mightily active this week as they utilize the regal stage of Sunday afternoons encounter to showcase themselves to a growing and captivated audience. Umbro - identifying the public practice at BMO on Thursday as best opportunity to launch the WNTs new away kits – marked the culmination of 2012s centenary season with bronze in London. Third place on the podium it may have been, but it may as well have been gold to the nations apparel manufacturer. “After the Olympic bronze medal performance we saw an immediate 40 percent spike above anticipated demand,” Umbro Canada V P Mike Shoemaker disclosed to yesterday. “The support on both the mens side and womens side led to the largest ever year of CSA jersey sales,” he added. “The centenary kit sold out of our limited run and we continued that trend on all CSA product through the year.” “Thursday nights launch showed us yet again that with success on the pitch and Umbro Canada continuing to provide new and innovative products, the fans will continue to support,” Shoemaker concluded. BMO, who first moved into the soccer space when the national soccer stadium was developed, also formed a partnership with Canadas first MLS club ahead of Toronto FC beginning play back in 2007. Over barren years for Canadian soccer BMO stayed the course and has continually reinvested in the beautiful game across the nation. The sponsors have provided desperately needed oxygen for the nations grass roots. “As the bank of soccer in Canada, BMO supports all aspects of the Beautiful Game in Canada - from the jerseys of local teams across the country to BMO Field in Toronto,” said Susan Bundy, director of sponsorships at BMO Financial Group told yesterday. “At the national level, BMO has been a proud supporter of the Canadian Soccer Association for more than six years.” Yesterday at BMOs flagship branch in downtown Toronto fans were given opportunity to get up close and personal to their new idols - something altogether rather unimaginable pre-London 2012. Bundy explained: “Fans were able to meet their favourite players, get autographs and take photos in advance of the highly anticipated friendly match between Canada and the U.S.” When BMO first gambled on allocating sponsorship dollars with Canadian soccer back in fall 2006 the business of the sport was rudderless. Over these intervening years we have witnessed many of Canadas best known companies play out the business of soccer as they jostle for space on the pitch. Demand continues to grow. Meanwhile for Sundays match itself and as the configuration process of BMO Field has been completed, the CSA was able to announce on Friday additional seats were now available. Adding to soccers newfound lustre some of those tickets are for seats at premium field-side tables where you will be so close to the action you might be able to hear Abby Wambach count. Welcome Canada to the professional era for soccer both on and off the pitch. You can reach and follow Noel Butler at: @TheSoccerNoel on Twitter Cheap Royals Jerseys Authentic . -- The Magic have their first victory of the new year. Bo Jackson Jersey . Nine days before the opening ceremony, organizing committee chief Dmitry Chernyshenko said Wednesday that Sochi is "fully ready" and will deliver safe, friendly and well-run games that defy the grim reports that have overshadowed preparations. . Coach Mike Munchak says Fokou stretched ligaments in his left knee Oct. 13 against Seattle, which could keep out up to five weeks even though the linebacker didnt need surgery. Paulo Orlando Jersey .C. -- Chris Thorburn thinks one of the reasons the Winnipeg Jets have been successful under new coach Paul Maurice is that theyre playing together as a team. Wholesale Royals Jerseys . Dukurs winning time was 1 minute, 45.76 seconds, a quarter-second better than Russias Alexander Tretiakov. Lativas Tomass Dukurs was third, 1.41 seconds off the pace. Jon Montgomery of Eckville, Alta. SPA-FRANCORCHAMPS, Belgium -- Fernando Alonso has been impressed by McLaren-Hondas progress in the past year, but says his main interest lies in what can be achieved in 2017 and how new regulations will change the feel of the cars.Alonsos contract with McLaren is due to expire at the end of 2017 and he has previously said his decision on whether to renew will be based on whether next years cars are more interesting to drive. Speaking on Thursday at Spa-Francorchamps, he said he is hoping the new regulations for 2017 will offer similar thrills to those he experienced in previous years of his career.Next year I finish my contract with McLaren -- the one that I have now -- so I have to make a decision if I can continue in Formula One or not. In the last couple of years -- in this turbo engine era -- I think the cars are a little bit different to drive, but I dont say if its better or worse.Everyone will have his opinion, but I have been lucky enough to drive 2003 cars, 2004 and 2005 ... even until 2009 the cars were, in my opinion, more extreme and more Formula One cars. Now when I see GP2 cars running three seconds away in FP1, it feels a bit sad. The cars are heavy, no grip, we save fuel, we save tyres, we save everything from lap one. Its a little bit against the instinct of the driver and next year is a big question mark.The regs and everything will change a little bit and if the cars are fun to drive and exciting to drive, I will probably stay longer and drive more years in Formula One, but if the cars arre still giving me the feeling I had in the last couple of years I will stop.dddddddddddd But it is not related to if you are competitive, you are either enjoying driving the car or not enjoying it and right now, in my opinion, the cars are not enjoyable. But thats probably because I drove older cars, and if you arrive now to Formula One these cars are probably very fast and very fun to drive, but not for me anymore.McLaren-Honda has made progress this year and arrives at Spa this weekend with a major engine upgrade.If you look at the team 12 months ago we were in a very different situation. We were starting last here using, I think, our ninth engine of the year here in Spa and we were lapped two times here last year, so definitely we have made a step of minutes, not even seconds, in total race time so we are in a much better position. We are enjoying it and the progress is looking optimistic, and for next year as well.We look forward to this weekend, we have some updates on the car, but we know that Spa and Monza will be some tricky races for us in terms of layout and characteristics of the circuits, but definitely we are enjoying our time now, seeing the progress, and we are hungry for more.But asked whether he thought McLaren should still be working on improving its 2016 car, he simply said: Well, I think we want to be world champions. So this year it is not anymore possible. ' ' '

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